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Premium area continues to post strong growth

20/02/2008
Demand in the premium area of GDS/GLS remains as high as ever: With now 224 exhibitors the Exclusivity segment and its concept areas ‘prime square’, ‘white cubes’, ‘the pulse’ and ‘exclusivity concept’ have grown by 3%. In addition to such regular exhibitors as Aldo Brue, Attilio Giusti, Baldinini, Barker, Lottusse and René Lezard brands like Henry Kayes, Italigente, Lacoste Paris, Pollini, True Religion and women designers Celine Lafont and Helene Steensby will be welcoming their international clientele to Halls 9 and 17 for the first time now.

Summing up the developments in GDS/GLS at the opening press conference, Project Director Kirstin Deutelmoser said: “We are delighted with the extremely strong interest taken by really good prime brands. We were only too pleased to open another hall, namely Hall 17, to satisfy the large international demand for exhibition space in the exclusive segment”.

The areas Young Fashion in Hall 13 as well as Lifestyle & Sports in Hall 14 provide the forum for such well-established brands as Camel, Converse, Kangaroos, Lacoste, Replay and Sketchers. Both areas have grown by 12%. New entrants to GDS/GLS include the likes of Aces of London, Le Coq Sportif and Warmbat (Hall 13) as well as Baffin, Ca’shott, Callaghan and Cinque in the Lifestyle & Sports area. Returning to the fair after a number of seasons will be the English label Clarks.
 

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